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How To Know Exactly What Your Audience Wants To Buy From You
Have you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no...
View ArticleWhy Use Email Automation?
Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are...
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3 Ways to Monetize Your List with Affiliate Offers
Your customers have specific needs, needs that you’re working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can’t be all things to all people....
View ArticleHow To Get Customers To Do What You BOTH Want
Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however,...
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7 Common Webinar Mistakes (and How To Avoid Them)
A webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual...
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19 Winning Ways to Market Your Next Webinar
One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!). But there’s a reason webinars are one of...
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Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your...
You may have noticed that it takes a LOT of effort to increase webinar attendance. That’s because in business and in marketing, you get out of it what you put in, especially in terms of energy, time,...
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Quality vs. Quantity: Which Relationship Marketing Style is Best for Your...
How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting...
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4 Email Marketing Secrets That You Need To Deploy… NOW
You need to know this… That is the reason I will share all of the details with you right here, right now. As a small business owner, roughly 90% of your business comes from repeat clients and...
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(Very) Low Cost Market Research Tips for Small Businesses
In order to stay successful and relevant as a small business owner, you have to “give the people what they want.” That means never leaving business decisions to chance or guesswork, and always basing...
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5 Digital Marketing Trends That Work Wonders for Small Business
It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits...
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Why Smart Simple Marketing Went Missing and How You Can Use Our Example To...
You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Wil...
View Article5 Profit-Boosting Essentials For Your Small Business Website
Originally published at Hoovers.com Your website is much more than an online storefront for your small business. If properly optimized, your website can become one of the most important resources in...
View Article7 Costly Mistakes to Avoid When Buying Online Ads
Originally published at Hoovers.com In 2016, it can be easy and cost-effective to target your audience using Search Engine Marketing across a variety of online channels. The trick is knowing which of...
View ArticleHow to Get Listed in the Right Online Business Directories
Originally published at Hoovers.com If your business is a local business, it’s highly likely that your customers are already using online business directories to find you. How likely? According to...
View Article7 Secrets of Online Event Marketing Success
Originally published at Hoovers.com Online events are fantastic for building brand awareness and driving small business sales. Unlike traditional events, which require a physical location and incur a...
View ArticleFacebook Live to Help Boost B2B Profit
Originally published at Hoovers.com Like every other trend in digital marketing, video marketing is constantly shifting and evolving. If you’re just hopping on the video bandwagon, don’t worry – you’re...
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6 Core Marketing Strategies Guaranteed to Attract Clients for Small Businesses
Without question, you love your business. But, how can you convey that love to your prospects in a way that not only piques their interest, but also makes them take action and become a paying customer?...
View Article5 Profit-Boosting Essentials For Your Small Business Website
Originally published at Hoovers.com Your website is much more than an online storefront for your small business. If properly optimized, your website can become one of the most important resources in...
View Article7 Costly Mistakes to Avoid When Buying Online Ads
Originally published at Hoovers.com In 2016, it can be easy and cost-effective to target your audience using Search Engine Marketing across a variety of online channels. The trick is knowing which of...
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